There are just too many babies who play along the main beach to ride horses there. Yes, they ride early in the morning, but imagine your little tyke "tasting" sand while out there and coming across some nasty stuff! Sorry but I'm a fanatic about the horses not running along there. It does sound wonderful and I've had the good fortune to ride along the San Francisco shoreline, but the weather in SF precludes any sunbathing or castle building. I wouldn't even consider it in Negril. Just my opinion.